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Pressing Hard Against Areolas

August 18, 2010
By

SEXY HOTEL NAME CHANGE

u69Ix9iWTirk055rBIEX2UL4o1 500 Pressing Hard Against AreolasDesert Hot Springs, CA - The Areolas resort spa was forced to change its name on the sign to “A” in order to win approval from the city. The local hoteliers association struggled to find a way deny the hotel membership but ran into a brick wall when the city said it couldn’t be done.

President of the Hoteliers Association, Judy Bowman protested to City Manager Rick Daniels about the hotel named after the body part of the area of the breast surrounding the nipple. The recently remodeled hotel features worship of Tantra, an eastern religion of sex as the gateway to enlightenment.

Naked people having a good time is nothing new to Bowman who has been operating the Living Waters clothing optional hotel and spa for many years with her husband Jeff who serves as a director of the local water board.

Areolas was denied a city sign permit using the official business name and instead settled for a sign identifying itself as “A Tantric Resort and Spa.” Advertising for the business on the Internet is vague but sexually suggestive.

“I told the manager [of Areolas] that several Hoteliers had expressed their concern about a business name that was in bad taste,” said Bowman, “…and perhaps this is the first time a business had tried to open with an offensive name, so there were no guidelines to stop it.”

While Bowman and other association members agonized over Areolas joining their organization there was nothing in the by-lays stopping a business from operating with the name of Penis or Pussy or even AssHole in the official name. Emails sent to the city manager from association members explored what legal options were available to stop Areolas but nothing came of it.

This is the second sex spa located in a residential neighborhood which has generated complaints from neighbors. The other hotel caters to swingers and advertises open sexual intercourse on the Internet. The chamber of commerce ribbon cutting for Areolas was attended by Mayor Yvonne Parks. Other city leaders were less enthusiastic.

“While I share many of the concerns that have been expressed over the past few days there are limitations on what the City can do and I have stretched those as best that I can,” wrote Daniels.

Since this issue occurred in March 2010 there has been no official discussion of changing the sign ordinance or the Hotelier Association by-lays.

for more low desert news visit… the Desert Valley Star

dean gray 2.thumbnail Pressing Hard Against Areolas

Founder and publisher of and one of the writers for the Desert Star Weekly, the desert’s only alternative independent weekly newspaper. Dean wrote, published and sold ads for his first independent newspapers in 1969 in high school and has been writing ever since. Art Kunkin, then publisher of the LA Free Press and now of Joshua Tree, was then and remains now his inspiration and a weekly columnist in the Star. While Dean’s “cactus thorns” are sharp and pointed, he has a passion for art, music, good food and healthy living. see DesertStarWeekly.com for more.

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11 Responses to Pressing Hard Against Areolas

  1. Terry Elam
    h2 on August 18, 2010 at 7:14 am

    I guess Hooters is out as well as the Happy Clam.

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  2. Dan OBrien
    Dan OBrien on August 18, 2010 at 7:35 am

    Once again Thank You Dean for keeping us a breast of the news and happenings of Desert Hot Springs.

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  3. Richard Myers
    richard on August 18, 2010 at 8:04 am

    Sounds like DHS is becoming the leader in less restrictive goverment, a good sign.

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  4. Terry Elam
    h2 on August 18, 2010 at 8:08 am

    I want to hear the other half of the story. With pictures of course.

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  5. Ray
    Ray on August 18, 2010 at 11:52 am

    Good story, very titillating.

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  6. todd on August 18, 2010 at 5:09 pm

    I guess freedom of speech does not apply in DHS. As for a Hooters opening up in DHS forget that too. Dean Gray just because they wouldn’t let you in the SMI is no reason to continue your childish campaign against Adult businesses in DHS. Please grow up.

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    • Dean Gray
      Dean Gray on August 20, 2010 at 12:25 pm

      What is SMI? I wasn’t aware they wouldn’t let me in. And I also was not aware there was a campaign against adult or any other businesses in DHS. I’m certainly not a member of that campaign.

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      • Dan OBrien
        Dan OBrien on August 20, 2010 at 2:57 pm

        It’s like a really really small personal pie… as in, would you like a piece of smi?

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  7. Dan OBrien
    Dan OBrien on August 20, 2010 at 11:14 am

    You know someone needs to nip this right in the bud.

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  8. todd on August 20, 2010 at 8:29 pm

    SMI=Sea Mountain Inn. The same owners of Areolas. This one.
    Sea Mountain Resort
    Luxurious Romantic Hotel and Resort.
    USA Premier Adults Only Day Spa Hotel.
    Awarded Private Romantic Clothing Optional Inn and Day Spa
    Reservations and Information. -- 877-928-2827
    New York Times ranked Best of the USA.
    You know the one with the policy of not allowing single men unaccompanied by a lady into their resort. I think you might be aware of that policy. Wink Wink.You know…
    A safe couples and female environment dedicated to pleasure and respect. Located 90 minutes from Los Angeles, close to Las Vegas, San Diego and Arizona -- The SEA MOUNTAIN is a premier up scale retreat for Adults Only to rejuvenate the soul and relax the body. Interested Adults check it out. At
    http://www.seamountaininn.com/

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    • Dan OBrien
      Dan OBrien on August 21, 2010 at 7:18 am

      You’ll be getting our bill for advertising in the mail…. 8)

      Will settle for a free weekend for two and a six-pac of Viagra…. and some motivational movies maybe even a seminar…. and someone to talk dirty to me for at least twenty minutes… and then get out of the way….

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