Second Place Runner-Up Rick Daniels Close Call
Desert Hot Springs , CA – Controversial former attorney Ruben Duran wins scatological distinction as Vortex Person of the Year for 2012. The winner, former city attorney for Desert Hot Springs, also joins the exclusive Raspberry Club.
This year Duran barely edged out Desert Hot Springs City Manager Rick Daniels for the win with top viewer stats. The dynamic duo of Duran and Daniels helped push Desert Vortex website into top website ranking during a 12 month blitz from the September 2012 website launch.
Ruben Duran Wins 2012 Vortex Crown
The website’s second most popular search term or phrase for the year was “Ruben Duran.” So notorious was the former attorney that he quickly achieved the unique status of acquiring his own dedicated web page found under the category of Comedic Characters on the Desert Vortex website. Prior to that only Rick Daniels enjoyed that special distinction.
Although Duran’s star power recently dimmed after losing his position as city attorney, Duran’s archive pages continued attracting a good solid search engine following, a likely signal Duran’s articles will continue to draw public interest for many years to come. Unless the man changes his name the endurance of these powerful and controversial archives continues adding esteemed value and marketable attraction to the Desert Vortex brand.
It was not an easy win. Ruben Duran scored extra points in the competition resulting from his end of the year exit from the city. As a matter of fact, the most popular search term or phrase for 2012 was “Rick Daniels Desert Hot Springs” and had Duran not left the city’s employ the city manager would have won this year’s competition.
As a courtesy expressing our gratitude the Vortex Awards Committee will make a donation to a local charity on behalf of the recipient.
Raspberry Club Winner
Duran also enjoys the unusual notoriety of being named to the Raspberry Club which is a separate distinction acquired by popular vote. Previous Raspberry Club winners include Karl Baker 2011, Tony Clarke 2010, Alex Bias 2009 and Hank Hohenstein 2008. So far no woman has won the coveted crown and the associated lasting distinction and no winner has served time in prison!
End of the year evidence continues to suggest that Daniels will have tough competition in 2013 with Yvonne Parks and Jan Pye both running for election this year. All are likely to do and say anything for point advantage. Predictably more is promised by Scott Matas who has a propensity for putting his best foot forward into his mouth and who enjoyed a sudden search engine surge of end of the year from both Google and Bing.
The highly esteemed Rick Daniels continues to enhance the Desert Vortex brand. The big man doing big things continues to be one of the websites’s biggest draws. Daniels surged in the vortex poles during the waning weeks of 2012. However the city manager was unable to fend off the endurance of Duran who fought back hard and fast with combination punches. Duran’s final knock out blow was the hiring of his replacement which spiked interest in his name pushing him over the top of Daniels with extra points.
A movement to create separate male and female awards has not been successful to replace Vortex Person of the Year with two categories of Vortex Man of the Year and Vortex Woman of the Year although that could well change this year. The Vortex Person of the Year Award Committee continues to debate the issue.
Selections Joining Historical Archives
Since the September website launch the navigational menu of Comedic Characters has enjoyed just three categories – Karl Baker, Ruben Duran and Rick Daniels.
Desert Vortex is now “sun-setting” both Baker and Duran by retiring them the infamy of the basement archives joining Jason Simpson, Al Schmidt, Terry Chapman, Jerry Hanson, Hank Hohenstein and Alex Bias to name a few given, er… winning the boot awards.
Expanding 2013 Categories
Announcing three (3) new categories for the new year – Yvonne Parks, Scott Matas and Jan Pye. With the “Rain on Parade” article we only recently realized how they have been sorely neglected and offer apologies. For the 2013 line up Rick Daniels will remain at the #1 pole position followed by Parks then Pye with Matus holding up the rear.
Our accounting system is fair and impartial. For example, the “Rain on Parade” article tagged Yvonne Parks with a second tag going to Jan Pye. All tags are equally weighted giving no advantage to either. In this example Scott Matas got no tag as he was not in the parade. The article failed to mention that. Had the article focused on Scott Matas missing the parade as he was on vacation in the Caribbean and mentioning him by name then Matas also would have benefited from a tag.
The crowning glory of 2012 was a final article of the year inaugurating the virgin Scott Matas category. For years Scott Matas has ben running under the radar receiving little attention in the news. Evading the spotlight can be a sore disadvantage. As always our goal is nothing less than #1 so we intend to shine special attention on Mr. Matas this new year.
Much the same can be said for Jan Pye who has too long lingered in the shadow of Mayor Yvonne Parks. The new year offers hope for Ms. Pye to receive more well-deserved special attention.