Morongo Basin, CA – It’s no secret that the local radio station is 100 percent behind Measure U.
Management at the station is running three duplicated side-by-side advertisements promoting Measure U. That is the station’s right to run advertisements as they see fit.
However, that is not what this short blog is complaining about. It’s about manifestly insulting residents whom attend town council meeting in Yucca Valley to raise their concerns on important and controversial issues. That is the American way, and what is expected from the electorate.
Consequently, the so-called Award-Winning radio station fell short of professional journalism and their obligation to the community.
Under the header YUCCA VALLEY TOWN COUNCIL MEETING ROUTINE LAST NIGHT, the station digressed because it disagrees with the content of what some community folks had to say during this meeting.
It branded the speakers at the meeting as “the usual cast of comment characters” – rather than report on news content in a responsible manner.
I have a BA in Government/Journalism – not a big deal; it won’t even get you a cup of coffee at the local coffee shop — and I know cheesy news reporting when I read it.
This is not the first time the station has skirted its responsibility to the community with bias reporting.
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