I just got a glowing email from the Cook Campaign that they had just been endorsed by the San Bernardino County Sun. I don’t know why they should be all excited about that…. The paper seems to endorse anyone with history of cronyism and a lack of leadership. They have endorsed Barrack Obama twice. You’d think they would have learned the first time.

Let’s face it the glory days of the San Bernardino Sun passed many years ago…. Its not like they are the Riverside Press-Enterprise or something. They are lucky to make payroll.

It’s not like they are not prone to mistakes when making endorsements. One could argue they have failed to endorse the right candidate quite regularly. Democrats would argue the endorsement of George W. Bush Twice was a mistake too.

I got to tell you. with the advent of  blogs, email, Facebook, Twitter and other forms of social media,  newspapers endorsements do not hold the same kind of water as they did even 4 years ago.

I have gained my knowledge of the candidates through both personal contact and in discussions with others online. What has happen in a very short period of time is the return to the art of letters as the major driving force in political campaigns. It is in the art of dialogue we learn both sides of the issues that face us. Those that do not have a ground game in this the electronic arena have no ground game at all.

So I’m happy for Mr. Cook that he has the “Old Guard”  backing his raggedy ass. I am thrilled that the analog media likes him. But here is the truth of the matter Andrew Beaujon wrote on  Poynter in his piece titled Pew: Half of Americans get news digitally, topping newspapers, radio

Pew
More Americans get news online than from radios or newspapers, Pew’s biennial study of news consumption habits says. Twenty-three percent of people living in the United States said they’d read a print newspaper the day before. That’s half the number who did so in 2000, when nearly 50 percent read a paper the day before. Twenty-nine percent reported reading a newspaper in any format.

Eighteen percent copped to reading a magazine in print the day before. And in wistful news, only 12 percent said they’d received a personal letter.

Chances are the endorsement of the Sun while great for a guys personal ego, will not make a tinker’s damn when it comes to folks entering into the voting booth.

But hey its Paul Cooks Press Release let him have his short lived party.