Yucca Valley, Ca.-OPINION- One of my favorite reads is a book titled “Guerilla Marketing.” I Googled the title and discovered this book is in the fourth reprint and available for purchase online. Basically, the guerilla marketing theory is using an inexpensive way of grabbing attention of passersby to notice a product, or reinforce a brand name.
Did I say inexpensive? Yucca Valley Town Manager, Mark Nuaimi, and the Deputy Town Manager, Shane Stueckle, were out and about on Saturday in our small rural town placing signs to promote a yes vote for the town’s General Fund Tax. Earning combined town salaries of $385,000.00, including benefits, both have a lot riding on the passage of this tax to secure their future salaries and future raises as all the General Tax proceeds will go directly into the Town’s coffers. Appearing to be working hard for the money, this salaried duo created many photo ops advocating support for the tax,or perception, thereof. Flaunting the letter of the law, Nuaimi is desperate to turn the tide in order to have his General Fund tax passed this November,apparently confident no one will file against him for his actions. His behind-the-scenes unofficial advisory consultant for the Committee in favor of Measure U and sending personal emails to citizens with “talking points”should be of interest to any Grand Jury, in my opinion.
Nuaimi, dubbed the “Conflict King,” was employed by the City of Colton as Asst. Manager while holding the office of Mayor of Fontana. Taking a defiant stance of “Kiss my Grits,” was confident no one would file against him. Besides, he was comfortable with his cozy relationship with the Public Integrity Unit. But that is another story…..
Bringing his Fontana guerilla style tactics from his campaign days, this SIM card isn’t working out for him in our little community of Yucca Valley where the average income is around $32,000 a year. The overkill of placing many large signs is causing backlash among the citizens suspicious of anyone promoting a tax measure in this manner. The Conflict King from Fontana, Mark Nuaimi, is oblivious to our community ways. He must be thinking Yucca Valley voters are “stoopid” and will be easily swayed with BIG signs.
Will he be humbled on Election Day and become more respectful of our community? Unlikely, in my opinion.
Here is the link to a post about the Town of Yucca Valley hiring a big gun marketing firm to promote Nuaimi’s 1% tax.
Stoopid YV Voters need Education Link
For the above reasons, I ask you to Vote No on Measure U.
Margo Sturges Author link